Power outage safety animations

Our first digital media campaign on power outage safety was launched in December 2014 using the world of animation to communicate our safety messages.

Animation is all about entertainment, shareability and flexibility – the aim is to visually transform messages into an interesting, easy to consume and different way.

Six animations were created based around a power outage scenario, while also providing a safety message:

  • Careful with candles
  • Cool food
  • Keep cool
  • Family fun
  • One light on
  • Tune in on radio

We promote these animations all year round because outages can happen for a number of other reasons, other than the weather. Which one is your favourite?

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