Demand management plan & initiatives

We have the largest Demand Management (DM) program in Australia, with the majority of its residential customers participating in some form of DM initiative. It's widely regarded as leading the way in Australia to help manage electricity demand. ‘Demand management’ is the name given to programs that keep the network robust, even in times of peak demand, and plan towards long-term resilience.

Peak demand occurs when, as a community, our electricity consumption is at its highest. This usually happens daily from 4-8pm when energy-hungry appliances like air-conditioners and pool pumps are switched on at the same time as other everyday appliances. We also see peak demand on the network on days of extreme temperatures.

Demand Management Plan

Our current Demand Management Plan includes our strategies, program and initiatives for the 2022-23 year. We'll be working with our customers and industry partners to reduce demand to maintain system reliability and ensure an affordable and secure network.

Download a copy of our Demand Management Plan below.

Document name Published
2022-23 Demand Management Plan 7.5 MB 10 May 2022

Demand Management Innovation Allowance

The Demand Management Innovation Allowance (DMIA) is annual funding that we receive through our Regulatory Determination. We use this funding for a range of innovative projects to help identify and implement ways to better manage our network, reduce network costs and help customers use the network more efficiently.

A DMIA annual report (PDF 1.0 mb) is developed each year that summarises the current and completed projects.

For more information about DMIA, a selection of some recently completed case studies, and how to express your interest to partner with us, please go to Demand Management Innovation Allowance.

Cashback Rewards program

The Cashback Rewards program was developed in 2008 to address peak demand challenges in summer. This program offers cash rewards to customers who help manage demand via using economy tariffs or energy efficient appliances. Reducing demand reduces the costs of building and maintaining network infrastructure that is only used on a few days of high electricity demand. Savings like this benefit everyone.

We tested the needs of the network and the best ways to help customers manage demand at home or at work through a range of trials and programs, before commencing the cashback schemes.

Developing Australian standards

In a world first, we are working alongside appliance manufacturers and the CSIRO to develop standards to support demand response modes for a range of new technologies. Most recently, Standards Australia published AS4755.1, covering air-conditioners, electric boosted hot water heaters, swimming pool pumps, and battery energy storage systems. These standards are a way for us to encourage ongoing development of energy efficient appliances and better ensure the security of the network going forward.